Privacy Policy

Effective Date: 19/04/2024

About our Privacy Policy

At Butterfly Publishing, we value your privacy as much as you do. For this reason, we have designed and implemented clear and comprehensive procedures that will enable us to protect and safeguard all information we hold about you. All information you submit is considered confidential and is treated as such. We use technical and organizational measures to effectively protect your personal data at all times.

This Privacy Policy is intended to help you understand how your personal data is collected, used and processed, and to clearly inform you of your rights regarding the protection of your personal data. In case you have any questions, we encourage you to contact us and we will be happy to help!

Please note that this Privacy Policy applies to all websites and applications provided by Butterfly Publishing.

Who controls your data?

“Butterfly Publishing Private Company (P.C.)” is based in Larissa (Valtetsiou and Tripoleos, P.O. 41337). Recognizing the need for proper protection and management of the personal information you provide us, our company has established this Privacy Statement to help you understand the information we collect and how it is used. This Statement refers to Butterfly Publishing.

All matters relating to the personal data you provide to us and how we use it are handled by our office in Larissa, which is responsible for processing your personal data in accordance with applicable data protection legislation.

For any question you have about this Privacy Policy, the way we handle personal data or if you want to access your information as defined below, please complete the contact form on this website or by direct mail to the address provided indicated below:

Butterfly Publishing
Data protection
Valtetsiou & Tripoleos, 41337
Larissa, Greece

Alternatively, contact us by email at:
[email protected]

What information may we collect about you?

Depending on your use of our services and your level of interaction with us, we may collect any or even all of the following information:

contact details such as full name, address and telephone number
account settings, such as e-mail address and password, in case you choose to open an account on our website
personal information, such as date of birth or gender
order history, payment and delivery information if you place an order for our products
educational and professional status information, for example if you are a teacher who is eligible for special offers and products
navigation and browsing history when you use our website and services in order to improve our services or the way our products are displayed through our website

What are the special categories of Personal Data?

Special categories of personal data include personal information related to medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union organizations and any information that determines an individual’s sexual orientation.

Butterfly Publishing will never request, seek or receive information related to special categories of personal data from you.

How do we collect your information?

In most cases this information will be submitted directly by you after we have explained to you what kind of information we require from you and why we need such information. Any such information may be collected when you register and/or use our website, when you order our products and services, or when you contact us with a query, etc.

Alternatively, we may collect such information about you from third parties. For example, if you choose to register on our website by linking that account to your social media account (such as Twitter or Facebook), then you authorize that third-party provider to share certain information about you with us.

This information may also be collected by a third-party website analytics service provider on our behalf or through the use of cookies when you visit our website. For more information about cookies, see below.

How do we use the information we collect?

We will use your information for the following purposes or on the basis of:

entering into a contract and providing our services to you;
your consent (where we ask for it); or
our legitimate interests (see details below).

For example, we may use your information for the following purposes:

to manage orders placed on your behalf through our website, to share your information with storage and delivery service providers, and to manage your payments (based on the performance of our contract with you);
to provide you with convenient and optional access to our website, applications and other services and with personalized content relevant to you based on your order history or your preferences for our products (based on your consent when registering on our website and our legitimate interest in ensuring that our website is presented in an effective and optimal way).
to keep contacting you about our website news, events, new features or services, or about new products we think may be of interest to you (either based on your consent where we have asked for it, or based on our legitimate interests to provide you with marketing communications where we can legally do so);
to share your information with our publishing partners and affiliates and to allow them to contact you with information about things that may be of interest to you (where we have your consent to do so);
to provide customer service and support (based on our contract with you) and deal with questions or complaints about the website or your orders (based on our legitimate interest in providing the right products and services to users of our website); .
to conduct aggregated and anonymous research on general engagement with our website, develop and improve our services and products, adopt a more user-friendly approach and upgrade our IT systems (based on our legitimate interest in providing the right kinds of products and services to users of our website);
to protect, investigate and prevent fraudulent, unauthorized or illegal activity, comply with our policies and procedures and enforce our legal rights (based on our legitimate interests in operating a safe and lawful business or where we have a legal obligation to do so?
to analyze your personal information and create a profile of your interests and preferences so that we can contact you with information relevant to you. We may use additional information about you when it is available from external sources to help us do this effectively (based on our legitimate interest in providing the right kinds of products and services to users of our website).

What does the term “legitimate interests” mean?

When we refer to using your information based on “our legitimate interests”, we mean our legitimate business interests in conducting and managing our business and our relationship with you, including our legitimate interest in:

to personalize, improve, modify or otherwise improve the services and/or communications we provide to you.
detecting and preventing fraud and running a safe and legal business.
improving the security and optimization of our network, sites and services.

Where we use your information for our legitimate interests, we take care to take into account any potential effects that such use may have on you. Our legitimate interests do not automatically override yours, and we will not use your information if we believe your interests should override ours, unless we have other reasons to do so (such as your consent or a legal obligation). If you have any concerns about our processing of your data, please see the details in the ‘Your rights in relation to the information we hold about you’ section below.

Who can we share your information with?

In connection with the purposes and legitimate reasons described above and in addition to the recipients of your information as described above, we may share your personal information with third parties with whom we work, such as:

third parties we work with to provide our business (including, for example, hosting or operating our website and databases, website analytics providers to analyze our customers’ online behaviour, technical support providers and support, courier services to deliver your orders, financial institutions to receive payment for your orders, media agencies and technical vendors to distribute direct marketing materials, etc.)
any selected third party, provided you consent to us sharing your information with them for marketing purposes.
third parties connected to the provision of our services and products, such as teachers, language schools or parents regarding their children’s personal data and only to the extent that this is required for the successful provision of our services to you and the use of the products.

Please be aware that we require third parties to maintain appropriate security to protect your information from unauthorized access or processing.

NOTE: Butterfly Publishing will never sell or transfer your personal information to any third party without proper authorization.

How do we take care of your information?

We operate a “privacy by design” policy by looking for opportunities to minimize the amount of personal information we hold about you. We use appropriate technological and operational security measures to protect your information from any unauthorized access or illegal use, such as:

ensuring the physical security of our offices, warehouses or other locations;
ensuring the physical and digital security of our equipment and devices using appropriate password protection and encryption.
maintaining a data protection policy and providing data protection training to our employees;
limiting access to your personal information to those in our company who need to use it in the course of their work.

How long do we keep your data?

We will retain your information for as long as is necessary to provide you with the services you have requested from us or until you withdraw your consent (where we retain your personal data on the legal basis of your consent) or for as long as we reasonably require to retain the information for our legitimate business purposes, such as to exercise our legal rights or because of a legal obligation or where we are permitted to do so for academic or research purposes. We operate a data retention policy and are looking to find ways to reduce the amount of information we hold about you and the length of time we need to keep it.

You have the right to delete your account at any time and we will comply with such a request by deleting all personal data we hold about you, provided we are not required by law to retain it or if we have the right to retain it in different legal basis, such as for the purpose of fulfilling an order or if there is a dispute with our company.

International Transfers of Your Information

All personal data we hold is usually stored in the European Economic Area (EEA). In some circumstances, your information may be processed outside the EEA, for example if any of our servers are from time to time located in a country outside the EU, where personal data may not be protected to the same extent as it is protected in the EEA. In such event, we will take all necessary steps to ensure that any of your information is adequately protected and processed in accordance with this Privacy Policy, including but not limited to using all appropriate cross-border transfer solutions available, such as European Standard Contractual Clauses of the European Commission or the EU-US privacy protection framework (Privacy Shield).

If you need more information about these cross-border transfer options, you can contact us directly using the contact details at the beginning of this Privacy Policy.

What are your rights to the information we hold about you?

Informing you about your rights under Data Protection legislation and making it easier for you to understand and exercise your rights is very important to us at Butterfly Publishing. In this section you can find information about the rights you have and how you can exercise any of them with Butterfly Publishing:

the right to know what personal data we hold about you and how we use it and to receive a copy of such information directly from Butterfly Publishing (right of access);
the right, when we retain information about you by automated means on the legal basis of the performance of a contract with you or on the basis of your consent, to request that we transfer this information to another service provider in a structured, commonly used, readable format (right to portability).
the right to request the correction, rectification and/or updating of your personal data (right to rectification);
the right to ask us to restrict the processing of personal information about you (right to restriction) in one of the following cases:
if you believe that your data is incorrect, we will restrict its processing until we confirm the accuracy of that data.
if the processing is unlawful and you object to the deletion of your data, you can ask us to restrict its processing;
if Butterfly Publishing no longer needs your personal data, but you need such data to file or defend a legal claim;
if you object to the processing of your personal data based on our legitimate interest, we will restrict the processing of your data until it is verified that our legitimate interest overrides yours.
the right to object to the processing of your personal data by us based on a legitimate interest on behalf of Butterfly Publishing. Unless we can demonstrate that processing based on a legitimate interest is necessary for Butterfly Publishing due to legal obligations or if it overrides your interests and rights, we will stop processing your data in accordance with your request (right to object).
the right to request at any time the deletion of the personal data we hold about you, unless we have a legal obligation to retain it or a legal dispute is pending (right to deletion or to be forgotten).
the right to ask us not to process your personal data for marketing purposes either by following the instructions in each marketing email or by contacting us directly (right to object to direct marketing).
the right to withdraw your consent to the processing of your information in all cases where you have given us your consent, by contacting us directly using any of the contact details in this Privacy Policy (right to withdraw consent).
the right to lodge a complaint about us with the Greek Personal Data Protection Authority or the competent authority in your country of work or residence (right to complain to an Authority).
You can exercise your rights above by contacting us using the contact details in this Privacy Policy or by following the relevant instructions in our email correspondence, especially in relation to receiving direct marketing services.

Please note that we may need to retain certain information for our own record keeping and research purposes or when we are required to do so by law. We may also need to send you communications related to services associated with your website user account, even when you have requested not to receive marketing communications.

Data breach management

In the event of a suspected breach of personal data and depending on the extent and severity of the breach, we will immediately take certain actions, such as:

Notification of violation to the Authorities
Tampering mitigation and data recovery
Assessment of current risk
Evaluating the response to the breach
Therefore, we will seek guidance and advice from the Greek Data Protection Authority on how to manage data breaches, as well as if and when it is important to inform the subject of personal data.

Accessibility and accuracy of your information

We understand and respect your need to keep your personal information accurate and accessible. To this end, we have implemented technological and managerial procedures to maintain and ensure the accuracy of all personal data we hold.

In exercising your rights above, we will provide you with access to the information we hold about you, as well as the right to correct or supplement that information. To ensure the security of your personal data, we will take all reasonable steps to verify your identity, such as requiring the mandatory use of a username and password combination, any two-factor authentication tools, if available, and any other technical means that may be available and appropriate.

People younger than 16 years old

The protection of children’s personal data is our absolute priority. Therefore, if you are under the age of 16, we advise you to read this Privacy Policy together with your parent or guardian. Please note that if you are under the age of 16, you may NOT provide us with any of your personal data, except with the express permission of your parents or guardians. To this end, we may use any technical means at our disposal to ensure that the personal data of children under 16 years of age is shared with us in a lawful and transparent manner.

Cookies

We use cookies to ensure you get the most out of our website. Cookies are information in the form of text files that we store on the device you use to access our website. Cookies allow us to track your use of the software and simplify your use of the website. For example, a temporary cookie is also used to track your “session” as you navigate our website. Without this temporary cookie you would not be able to add products to your shopping bag and purchase books through our website.

Our website may contain content and links to other websites operated by third parties that may also operate cookies. We do not control these third-party websites or cookies and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third-party website to find out how that website collects and uses your information and to find out if and for what purpose they use cookies.

To find out more about our Cookies Policy, please see the relevant section of our website.

Changes to this privacy policy

We may make changes to this Privacy Policy. We will post any changes on our website, so we encourage you to visit and check this section often.

In some cases, we may notify you of any material changes to this Privacy Policy by e-mail.

This Privacy Policy was updated in April 2024.